Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook

Marketing for Special and Academic Libraries A Planning and Best Practices Sourcebook Here s an easy to follow practical marketing book for academic and special libraries Written by two practicing librarians who are passionate about communicating with users the book provides both the

  • Title: Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook
  • Author: Patricia Higginbottom Valerie Gordon
  • ISBN: 9781442262690
  • Page: 251
  • Format: Hardcover
  • Here s an easy to follow, practical marketing book for academic and special libraries Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively Topics covered include the process of planning a marketing caHere s an easy to follow, practical marketing book for academic and special libraries Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively Topics covered include the process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focus and help you determine your level of success, the importance of using brands and brand identity to help you establish your library s brand and market that aggressively to your users and potential users Brand consistency is stressed here Marketing tools Digital publications, Social media, Visual and print marketing materials, Personal interactions, Events you can use throughout the year For each topic, we will talk about best practices, what works, what often doesn t, and we share best concise case studies from all types of academic and special libraries.

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      Posted by:Patricia Higginbottom Valerie Gordon
      Published :2019-08-22T04:00:52+00:00

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